Within recent years, especially after the COVID-19 lockdowns, it has been discovered widely among businesses, organizations, and people that almost anything and everything can be done online or electronically. Complex transactions, such as the purchase of a car or acquiring a home mortgage or insurance coverage, that previously have been part of a very personal process between customers and salespeople can now all be done through an app, website, electronic messaging, or other online systems with a few clicks. Although convenient, these methods create significant distance, mentally and physically, between the individuals doing business – whether that be between owners and vendors/partners, employees and owners, employees and other employees, employees and customers, customers and other customers, or any other possible person to person interactions.
In an electronically powered society like our own, there is a great deal of benefit to be found in still maintaining personal relationships with the people you do business with. Behind every great business, there are real, caring, motivated people who want the best for everyone and would love developing relationships with their customers in order to give them the best service possible.
The Importance of Relationships in Business
The business world thrives when people come together and work to make something happen. Different organizations are constantly working together, formally and informally, to increase their presence in the industry and create new, better products or services. Basically, people with ongoing business-related relationships can help each other advance their goals and aspirations. Since relationships go both directions, there may be instances presented to you where you can help others, or others can help you, which is only beneficial to everyone involved. Plus, people work better when they know they aren’t alone, and there’s no doubt that it’s tremendously rewarding and satisfying, on a personal level, to know you’ve been a part of solving someone’s problem or providing a solution to meet a need. That feeling is diminished when it’s not done as a result of a personally involved interaction.
Different bonds and connections in life can bring more empathy and trust into many aspects of our lives, including our professional work. Positive, long-lasting, loyal relationships allow people to learn and advance quicker, allowing more opportunity for individual growth and success. You can prove yourself as useful and valuable to others, bumping up your reputation of reliability and trustworthiness. Truly caring for and getting to know your clients and customers, as well as your fellow business professionals, can be very time consuming and require lots of effort, but it is always worth it in the end.
Growing Your Network
With technology today, it’s quite easy to connect and network online, but particularly as a result of the pandemic, it’s become more and more difficult to effectively network and connect with other professionals in a real way; one must make a special effort to meet and get to know people. These relationships require careful nurturing and need consistent, dedicated attention to build them up stronger. But, business relationships, if done right, can only multiply and benefit those involved. Once you get started, you are automatically on the right path to growing your network and developing more and more relationships over time. Plus, maintaining good business relationships will aid in ensuring happy, healthy work environments and higher customer satisfaction. Authenticity and loyalty often inspires respect, so creating a sizable, trustworthy network is extremely helpful to the function or businesses and the success of individuals. It is almost impossible to operate professionally alone, which make relationships in business absolutely essential.
Business IS Personal
We operate in the B2B world. We understand that the products and solutions we suggest and put in place for our clients need to work for them, and be able to evolve with their needs, for years to come. It’s a responsibility we don’t take lightly; we are deeply committed to aiding to our clients’ success to be best of our ability. And we truly enjoy the tremendous relationships we’ve built along the way these past 18 years.
At Blue Oak Technology Solutions, we can help the people with which we’ve built business relationships with any of their IT needs. Need email or cloud hosting solutions and don’t know how? Blue Oak is here to help. Need suggestions on how to optimize your equipment or install a security camera system? We’ve got your back, anytime. We take our client’s problems on as our own, and care deeply about solving the issue in an efficient, effective manner. You can always count on us to aid in keeping your business running properly!
Read our previous post here: The Risks of BYOD in the Workplace
